Here is some great news for all of us - Senior Citizens. HelpAge is launching a big program called HelpAge Advantage Card. Any senior citizen (above 50 in their definition) can enroll himself or herself. Registration as of now is simple and free. Online form is available here.
http://www.helpageadvantage.org/Enrol_now.aspx
HelpAge will eventually tie up with a good number of companies offering discounts, rebates and concessions on products & services of special interest to seniors citizens. Holders of Advantage cards can avail themselves of good discounts. Healthcare, Nursing Care, Hospital services, LOcal and outstation travel, Special goods, Fitness Aids, Legal help, etc are intended to be covered. This will be a mutually advantageous service.
This is what HelpAge has to say as of now
==
If your company markets products and services, here’s a market you cannot afford to miss: the ever growing senior citizen segment. The numbers are telling. Current estimates peg this number at 100 million plus and growing. By 2026, the number is expected to represent 12.4 percent of India’s population. Among these growing numbers, those nearing retirement or just retired should be of special interest to Companies engaged in healthcare, wellness, apparel, entertainment, travel and hospitality, among others. This is the silver segment that would look to these areas to fulfil long desired wants.
It is in this silver segment where marketing companies can discover
gold - through the tailor made AdvantAge Card, being introduced by India’s most respected senior citizen advocacy and welfare services provider, HelpAge India, a NGO with country wide presence.
The AdvantAge card will provide its subscribed members, aged 50 years and above with a range of services:
- Attractive discounts offered by a chain of preferred partners covering wide variety of goods and services
- Social networking through web based community
- Helpline based assistance services in healthcare, safety and security
==
I shall keep you updated on this as this project unfolds. Just follow this blog.
Vyasamoorthy
